Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Research Methods in Marketing
MGT6104Y
3
0
3

Description
The research process, the need for Information, problem definition; establishing research objectives; research design; information types and sources; data collection methods; data collection forms; measurement and scaling; sampling; data coding, editing and analysis using SPSS; presentation and writing of report. Upon completion of the module, the student is expected to have finalised a dissertation proposal.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 


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