| Marketing fundamentals: concepts, systems & orientation, marketing organisation a service perspective, the marketing environment, service marketing - an integrated view of the role of services, managing the service offer. Marketing research - research design, data collection and analysis. Marketing planning segmentation - marketing planning & budgeting. Marketing mix for the Hospitality & Tourism Industry. Marketing strategy - information systems, market-led. Strategy, international marketing. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
