Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Marketing for Hospitality and Tourism
MGT3128(5)
3
0
3

Description
Marketing fundamentals: concepts, systems & orientation, marketing organisation a service perspective, the marketing environment, service marketing - an integrated view of the role of services, managing the service offer. Marketing research - research design, data collection and analysis. Marketing planning segmentation - marketing planning & budgeting. Marketing mix for the Hospitality & Tourism Industry. Marketing strategy - information systems, market-led. Strategy, international marketing.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 


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