Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Introduction to Public Relations and Business Communication
COMS1004(1)
3
0
3

Description
Introduction to press and public relations. Definitions, objectives, means and techniques. Promoting the firm, its products and services with the general public or a specific audience. The process of PR. Components of a firm's image. Identifying target audiences. Internal Communication. Use of press releases, conferences and sponsorship.
Faculty Department
FACULTY OF SOCIAL SCIENCES AND HUMANITIES Department of Social Studies
Contact Details
Administrative assistant: DILMAHOMED BOCUS Bibi Swaleha
Telephone: 4037400
Email: s.dilmahomed@uom.ac.mu
 

 

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