Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Strategic and Global Marketing Management
MGT6201Y
3
0
6

Description
Unit 1: Concepts and elements of strategic marketing; strategic analysis to understand competition, focus on the customer, and scan the environment; corporate strategic direction, product/market objectives and marketing strategy; strategy selection, portfolio analysis and use of strategic tools; marketing mix strategies.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 

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