Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Integrated Marketing Communications II
MGT6204Y
3
0
6

Description
Unit 1: Differentiation between traditional and direct marketing practices; key types of direct marketing; benefits of direct marketing to consumers; targeting and prospecting; database mining; message and media strategies; fulfilment (distribution) and customer service.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 

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