Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Customer Relationship Management and Strategic e-Marketing
MGT6211Y
3
0
6

Description
Unit 1: The basic concepts and theory; the key components of relationships: consumer markets, business markets and services; customers and their life cycles; tools and techniques for crm; the framework for crm implementation; crm performance measurement.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 

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