Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
International Marketing I
MGT4102(5)
3
0
3

Description
Shows the importance of international marketing in the era of globalisation, describes marketing strategies that firms should consider to survive in the global market. Topics covered will include: stages of market development: the impact of society and culture on marketing; current issues in global marketing research; Global product v. Global brand; the International Product Life Cycle; International Pricing Strategy: The case of parallel imports; Standardisation v. Adaptation of advertising and branding.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 


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